MCGILL tyler lee, B.ENG.
asset creation + management

ART BRANDS PEOPLE RE
real estate
SOFTWARE

HW ORIENTATION

A musical 10,000 years in the making that reveals the hidden truth that sits beside you. It would be rated PG-13 if cockroaches rated things.
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THE WRITER’S MIND. There is some ancient wisdom that claims adults are undesirable unless they act like inquisitive bumbling lovable small children. I think they are some of the wisest words ever written. I also find it harder to find these people as each year passes. I wrote Harms Way ( HW ) Orientation in the spirit of the childhood genius Gordan Korman to inspire more to embrace the same wisdom I choose to live by and celebrate.
As I quietly explored the theatre and entertainment industry I found a world at odds with my mindset. They often make fun of the characters they portray instead of trying to live inside of them. They embrace an intellectual analysis of a script they are unqualified to write and attribute motives and reasonings of their own creation instead of appreciating the beauty of unexplained art as it stands. I decided to explore other avenues to keep the artistic creativity of my creation intact.
THE GIST ( WITHOUT SPOILERS ). Aliens are smart. What if they decided to enjoy life on Earth instead of destroying it? What if they like the human body more than their own form? What if they wanted to drink beer and dance instead of raging through the universe like maniacs? What if their biggest problem was social structure and human culture?
HW Orientation is the story of an alien race dealing with survival but seduced by the wealth and life of Earth. They struggle with the thought conflict of trading their own identity to enjoy and assimilate a foreign way of life. The civil discord that this prompts and the path it creates drives the story and becomes the seed that germinates into the Harms Way Universe.

AVENMORE

A quiet tech company that replaces your blue screen of death.
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THE BRAND DEAL. Differentiation from a crowded marketplace of crap and athletic paramedics is difficult in the technology industry. Avenmore is a creation that is attempting to achieve a more calm and professional reality that speaks to competence not reaction speed.

NOTKKK

By Kylie, Kendall and Kim. Cosmetics made for the stage and modern life in the spotlight. Embracing complexions of every color and people of every gender.
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THE BRAND DEAL. The world needs a more inclusive line of cosmetics that suit the more challenging situations and faces. The Kardashians have demonstrated a fondness for the industry, advertising and an inclusive approach to life. This brand is the definitive statement of that synergy and an opportunity to rebrand the hardwork of some women in business that deserve a considerate offer of assistance. If they so desire to pursue this premade package it will develop as they so desire.

EMMA JOHNSON

A draftee for computer programming who has no idea she should check her email. Emma, please check your SCHOOL email and email me back!
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KATHERYNHUDSON.COM

A trade investment in someone I would like to know.
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VALUE OVERVIEW. Sometimes the best way to demonstrate competence isn't a resume or a portfolio, its ownership of something a stranger needs and the demonstration of your personality, ethics and professionalism by your method of handling said vital asset.

FRICKEFRICKE

A search engine that hates SEO and loves hardworking normal people who put their valuable information online.
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THE PREMISE. To much crud commands the front page of the major two information sources in the world. In my experience the creatives and researchers who write great content and have great ideas rarely care to optimize it for a search engine. FRICKEFRICKE is how you find them.

GRIPE

A tool for location-aware crowdsourced deal finding. The secret is advertising to people ready to buy.
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THE PREMISE. Imagine a world where you are about to buy at Best Buy but you aren't sure if their sale price is really a con. Pull out your phone, scan the barcode and see the real price in-store around you within a 15 mile radius. Call them up with a click to confirm availability and ditch the overpriced lie with enthusiasm.
THE REALITY. Camera phones and consumer behavior have not yet reached the critical path that would embrace this method of shopping. When it does, we will be the company you spend your day with. Until then you should check out Flipp ( http://flipp.com ).
DO EMAIL ME.( especially if your name is emma johnson or katheryn hudson )
DO SHOP MY STORE.( its only stuff i use or gift people i care about )
DOn't ASK WHERE I AM.( it's a secret )
DOn't INFRINGE MY IP.( or i will delete your fortnite account )
I'M ALLERGIC.( to meat, jake paul, tanner fox and my dad )
I'M AVAILABLE.( for clients, contracts and investments )